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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura recalling 76,000 TSX sedans in certain cold-weather states

Parent company Honda is issuing a recall for Acura TSX vehicles from model years 2004 to 2008, for a rather interesting fault with the electrical systems (well, kind of). It seems that TSX made between during that range have carpeting that degrades when it becomes saturated with "corrosive materials for deicing." The carpeting is in contact with each Acura's electronic control unit, which may in turn rust or become corroded as a result. All of that business could cause the engine to stall.
Acura is singling out cars registered in states that use these corrosive deicing materials (presumably road salt): Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin and the District of Columbia.
Owners of affected vehicles will be notified by Honda and instructed to bring their cars into the nearest Acura dealership. Dealers will inspect the ECU for damage, replace if needed, and cover with a waterproof piece; all free of charge. Check out the official recall notice below.

2013 Acura TL Special Edition rolls up carrying $37,405* price tag

Acura hasn't done a whole lot with its aging TL line in recent years, the sedan only getting a very mild refresh for the 2012 model year. And while we don't see that changing anytime soon (as we reported earlier, the car is likely going to be replaced with a new TLX sedan that will serve as the replacement for both it and the smaller TSX), Acura is offering this new 2013 Special Edition TL, priced from $37,405 *plus $895 in destination fees.
The new TL SE slots in just above the base model and below the TL with Technology Package in terms of pricing, but offers a bit more in the way of added content. Special Edition features include unique 10-spoke, 18-inch alloy wheels, a body-colored decklid spoiler and the appropriate SE badging. Keyless entry with pushbutton start is also standard on the Special Edition model, and the whole package is available in four exterior colors - Bellanova White, Crystal Black, Graphite Luster and Silver Moon - all with a dark leather interior.
Acura will offer the Special Edition with the TL's base engine, a naturally aspirated 3.5-liter V6 good for 280 horsepower and 254 pound-feet of torque, mated to a six-speed automatic transmission. The Special Edition is on sale now, and you can peruse all the other official details in Acura's press blast below.