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Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."

2015 Acura TLX confirmed for New York debut

Acura has announced that the 2014 New York Auto Show will see the arrival of the production TLX - the sedan that will replace both the TL and TSX in the company's lineup. The TLX was already previewed at the 2014 Detroit Auto Show as a near-production concept model, meaning we already have a very solid idea of what the 2015 model will look like.
What we didn't know, was that Acura has finally gotten on board with some advanced powertrains, rather than just plucking stuff from the Honda parts bin. Okay, that's kind of a lie. We've seen both of the TLX's engines in previous Honda products - a 2.4-liter, VTEC four-cylinder and a 3.5-liter VTEC V6 from the Civic Si and Accord, respectively - but the transmissions will be totally new.
First, an eight-speed, dual-clutch automatic will be paired with the base four-pot. The V6, meanwhile, will get a nine-speed automatic. Unfortunately, there's no mention of a manual gearbox. Acura's Precision All-Wheel Steer will be standard on the front-drive variants for both engines, while the 3.5-liter V6 will also be available with the brand's Super Handling All-Wheel Drive.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."