2007 Acura Mdx on 2040-cars

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2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura NSX Concept is pretty on the inside, too [w/video]

The Acura NSX is still a couple years away from production (isn't it always?), but Acura has taken the dark window tint off last year's concept and opened the doors to show us what the interior of the car looks like. From what we can tell on the show-floor display, Acura's hybrid supercar will not only have a sexy exterior design, it will look great from the inside as well, but Acura pointed out that this is just "one possible direction" the interior could go. We suppose that means we can look forward to many more NSX concepts - you won't hear any complaints from us.
Building on Acura's latest tagline of "the synergy between man and machine," the NSX promises to provide a "human connected space" offering a simplified layout presumably chocked full of technology. Looking inside the concept reveals a cabin wrapped in maroon leather with sport bucket seats that will certainly provide plenty of support. We're sure there will be more information about the car and its interior at upcoming auto shows, but until then, scroll down for Acura's press release.