2008 Metallic Gray Acura Rdx With Technology Pkg, Sh Awd, Tourbo Engine on 2040-cars

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Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura teams with Galpin to sport-up the 2015 TLX

Acura used the SEMA Show this week to remind enthusiasts that it still considers itself a performance brand, teaming with Galpin Auto Sports to build a TLX that highlights Acura's sporting and racing heritage.
The TLX is painted a deep shade of blue, called Andaro, and the color will be used on the NSX supercar when it returns to the United States in 2015. It rolls on custom gray wheels with gunmetal and "liquid smoke" pieces, and they're wrapped in Pirelli P Zero rubber. The exterior design is punched up with a body kit that adds side skirts, a rear spoiler and new bumpers to create a more sinister look.
The TLX has a sport suspension kit with coilovers with 36-way adjustable damping. There's also brake upgrades and custom exhaust outlets.