2007 Acura Tl Base Sedan 4 Door White Pearl on 2040-cars

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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura NSX prototype gets back on track

Developing a new vehicle is not without its complications, we're sure, but usually things follow a fairly predictable progression: you develop a prototype, you test it, test it and test it again, then you put it into production. What you don't expect is that your prototype will burn to the ground, but that's what famously happened to the NSX which Honda engineers were testing a few months ago.
Fortunately, the Acura NSX prototype is back on track, both literally and figuratively, as you can see from this latest batch of spy shots snapped at the Nürburgring. This camouflaged prototype looks pretty much the same as the last one, only, you know... less crispy. Which is to say, it looks pretty much ready to hit showrooms.
The naysayers may point out that Honda chose colder and damper weather to put the NSX back into testing - thereby mitigating the risk of another fire - but we're sure the Japanese automaker has been working hard to fix the flammability issues, whatever may have caused them, over the past few months. At least, we hope they have.

Did Acura just confirm it's working on an Integra successor?

The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.