2008 Acura Tl 3.5l Type-s - Price: $7,800 - Sedan Silver on 2040-cars

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Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Acura Street Performance ILX had an unfortunate smelting accident

There's a fun cliche for all-black cars based on an old Chevrolet Impala SS advertisement - "Lord Vader, your car is ready." It's been reproduced seemingly every time an automaker comes out with a menacing, black car. This Acura Street Performance ILX is for a different movie villain, though. Its advertisement should read, "Goldmember, your car is ready."
Yes, this is a matte gold car, and would probably be lusted after by that freaky deeky Dutch villain. And while it's easy to poke fun at the car's paint job, we're actually quite impressed with what Acura and MAD Industries have done with the car's mechanicals. The 2.4-liter, four-cylinder engine has been boosted to 250 horsepower at the front wheels, thanks to a CT Engineering supercharger and an ECU reflash. A CT Engineering intake adds to the grunt, as does a new, prototype Greddy exhaust.
The car rides on 19-inch Nitto NT05 Max tires and TSW Max wheels, while Tein Super Street coilovers and a Stoptech big brake kit make the compact Acura a bit more controllable. Outside the car, an Acura Accessories body kit has been fitted, while the cabin sports a CT Engineering short shift kit, and a few other items from the Acura catalog.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.