Audi A3 Sport on 2040-cars

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Audi teases even more of the next TT ahead of Geneva in latest video

Audi is just a few days away from launching the third-generation TT at the 2014 Geneva Motor Show, but the new sports coupe has been so thoroughly teased, sketched, and spied that it almost seems like an anti-climax. Even the interior was thoroughly hinted at during this year's CES. But that's not keeping Audi from slowly revealing more and more parts of its new baby.
The TT is a modern automotive design icon. The first generation looked like nothing else on the road when it debuted, and the second generation added a needed dose of sportiness with the TTS and TT RS. The latest teaser video for Ingolstadt's sporty coupe shows more of its aluminum body than we've ever seen before, but the biggest mystery still lingering about the new TT is what engine Audi is slipping under the hood. Thankfully, the wait to find out will be quite short. Scroll down to get the best glimpse yet of the new coupe.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi RS6 driven by former Stig Ben Collins egged on in 'The Duel'

Apparently driving a 553-horsepower Audi RS6 Avant with carbon-fiber egg launchers that shoot paint-filled eggs is what Stigs do when they retire from Top Gear. And unfortunately for stuntman Damien Walters, he happens to be the target.
Walters - on foot with his paint-eggs and no carbon-fiber launcher - couldn't possibly escape from the Audi, let alone launch his own offensive, could he? You'll have to find out in the video below. And while we won't give away what happens, we'll say this video will definitely put a smile on your face, if you like all-wheel-drive drifting (which you should). We also included a couple more videos for your enjoyment, one of which takes you behind the scenes of The Duel.