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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

2015 Audi A6 spiffs up for Paris Motor Show duty

While the big names at the Audi booth might be dominated by the TT line, it's not the only product getting some attention from the German company. The A6, on sale in its present form since 2012, is getting its official mid-cycle refresh.
Featuring light exterior freshening, the new fascia wears a tweaked grille and slimmer, more expressive headlights. The rear end sees more substantial changes, with a freshened rear bumper that features rectangular exhaust outlets and more dramatically redone taillights.
Under hood, the 3.0-liter, supercharged V6 engine now produces 329 horsepower, while the 3.0-liter, turbodiesel V6s are available in 215- or 268-hp varieties, or in twin-turbocharged form, with 315 hp or 322 hp. The other big powertrain news surrounds the transmission. Audi has finally dropped the continuously variable transmission from the base, front-drive A6, slotting in a dual-clutch transmission in its place.