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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi teases 700-hp Quattro Sport E-Tron concept for Frankfurt

Audi's trump card for the 2013 Frankfurt Motor Show has just been unveiled, sort of. It's called the Quattro Sport E-Tron Concept. Set to debut in a few weeks, sketches have been uncovered that show a few of the car's details, albeit in rough form. The news of a big-name Audi concept at Frankfurt has been swirling since June, when we first reported on it.
From the sketches, we see a car that has the same basic shape as the Quattro Concept from the 2010 Paris Motor Show, only with subtle tweaks and evolutions to a few features. The news isn't so much about the looks, though. It's the reports coming from Auto Zeitung and Audi enthusiast site Fourtitude.
Horsepower on the concept is expected to be in the neighborhood of 700 ponies - about 50 more than we initially thought - and will be split between a gas engine and an electric motor. Yup, that "E-Tron" name isn't just there for show. While it's not clear what the exact split will be between gas and electric power, we do know the same twin-turbo 4.0-liter V8 found in the RS6 and RS7 will be sitting under the Quattro's hood, and that the bulk of the power will likely come from here. We may not have power figures on the hybrid system, but we do know this concept is capable of running for 21.7 miles on electric power alone.

Audi wiring cars with cameras to see how ferret-like creatures tear them apart

In this German-language video, we see a batch of Audi engineers wiring up an A3 Cabriolet with a network of small cameras. The goal? To help identify where and how stone martens - small, ferret-like animals - attack cars. The idea is to observe the animals' behavior around the vehicles, see where they go, what they chew on, and work to develop solutions.
So why go to all this trouble? Cars and trucks are easily the single-most complex consumer good, and they're subject to the widest variety of conditions, regulations and usage cases that one could possibly imagine. They also come with very high consumer expectations for reliability. Thus, it's up to automakers to vet their vehicles for just about every possible scenario and threat - including weasels. And if that means Audi has to go hire Walter Simbeck, animal trainer to the stars, and string up a bunch of GoPros on an A3, well, they're game.
In speaking with Autoblog, Mark Dahncke, senior product manager at Audi of America said it best: