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TT Offroad Concept shows Audi's design icon isn't afraid to play dirty

We'll step right out and say we like the TT Offroad Concept, but there's something that's just a bit too... familiar about it. Yes, this yellow five-door looks like a not-so-distant relative of the Allroad Shooting Brake Concept that debuted at the 2014 Detroit Auto Show earlier this year. So, we've seen the production TT, a super-light, high-performance model and now we're seeing a crossover. Does any of this sound familiar? Considering the Detroit concept earned an editors' choice award for that show, you can imagine how we feel about the strikingly similar TT Offroad, which is debuting at the Beijing Motor Show.
The two concepts share a propulsion system - a high-performance version of Audi's E-Tron plug-in-hybrid drivetrain. Total system output sits at 408 horsepower, thanks to a 2.0-liter, turbocharged four-cylinder and a 40-kilowatt electric motor in front and an 85-kW motor on the rear axle, for all-wheel drive. 62 miles per hour arrives in 5.2 seconds, while the TT Offroad is limited to 155 mph. Fuel economy is impressive, with a claimed 123.8 US miles per gallon on the European cycle.
The most obvious different between these two, then, are their looks. The TT looks a bit tougher, thanks to its larger 21-inch wheels and narrower headlights, but its more conventional belt and roofline give it more of an Audi Q3's look. Out back, a slightly restyled bumper is the sole differentiator between the two vehicles.

Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

European RS6 Avant ad features diesel-hybrid R18 racecar

We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?
The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!
Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.