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2015 Audi A3 gets augmented reality app in place of owners manual [w/video]

There have been a few, seemingly half-hearted, attempts at reinventing the owner's manual - that thick stack of bone-dry information that you only look at if you're well and truly stumped. Hyundai tried swapping in iPads with the Equus, which didn't really take, while Chrysler switched its owner's manuals to digital form in 2010. Chrysler subsidiary Dodge even released a smart phone app that included all the info contained in the paper manual.
Audi, though, may have taken things to their logical conclusion - augmented reality. While it'll likely be more practical once Google Glass and other wearable tech is adopted on a wide scale, augmented reality allows users to project information on scenes, usually through a phones camera, which is how Audi does it.
Called eKurzinfo, the app looks through your phones camera to identify and explain different parts of the car. According to Metaio, the app's developer, the app recognizes 300 different parts of the car. Our sister site, Engadget, provides the best example of the app's abilities - if you point it at the engine temperature gauge, the app tells you what the gauge measures, and if the reading is too high, eKurzinfo will even show you where to find the coolant tank.

Finalists for 2014 Green Car of the Year announced

The list of finalists for the 2014 Green Car of the Year has been announced, and in a genuinely bizarre twist, there's only one hybrid and no electric vehicles among the five contestants, despite the arrival of cars like the BMW i3 and Tesla Model S. Taking the place of the EVs are a pair of diesels, repping a technology that last won a Green Car of the Year award in 2009, when the Audi A3 TDI took the title. No diesel was in the running for last year's award.
Naturally, both of the diesel finalists are fielded by the Germans - with BMW's 328d and Audi's A6 TDI getting the nod. In the case of the 3 Series, BMW installed a 2.0-liter, turbodiesel, capable of delivering 180 horsepower and 280 pound-feet of torque, while returning 45 miles per gallon on the highway. Audi and its larger, 3.0-liter, V6 turbodiesel produce quite a bit more grunt, with 240 hp and 428 lb-ft of grunt, but net a very impressive 38 mpg on the highway in the A6.
Finalists for this year's awards include two diesels, three gas-powered cars and a plug-in hybrid.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.