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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

2014 BMW 4 Series Coupe images leak out

Because embargoes were apparently made to be broken, images of the 2014 BMW 4 Series coupe have leaked onto the Internet ahead of the car's official debut thanks to Car Design News' Facebook page. As you'll recall, the 4 Series is the replacement for the outgoing 3 Series coupe, its nomenclature falling in line with the rest of BMW's lineup, where coupes and convertibles will be set apart from their sedan counterparts by one number.
As we can see in the photos, the 4 Series takes a lot of its design cues from the 3 Series on which it is based, but there's a lot more in the way of attractive body sculpting, and this production model stays true to the original 4 Series Coupe Concept that we saw at the Detroit Auto Show earlier this year.
We don't have official details to divulge just yet, but we can discern from the photos that the range-topping coupe will be the 435i model, likely powered by BMW's turbocharged 3.0-liter inline-six from the 335i. There will no doubt be a 428i model with a 2.0-liter turbo-four underhood, and we expect BMW to offer its xDrive all-wheel-drive system on both models. Much like the 3 Series, a variety of trim levels will be on offer, including a top-spec M Sport trim that you can see painted in Estoril Blue here.

2014 BMW R NineT

BMW is taking a page from the Harley-Davidson playbook with its groundbreaking R NineT. A retro cafe racer with an urban hooligan twist, the bike is fully customizable from fork to exhaust. Of course, any motorcycle can be customized, but the fact that BMW has built its newest bike to encourage modification using parts that can be swapped with simple tools is a radical move for a motorcycle maker best known for its plug-and-play touring bikes.
To underscore exactly how radical, BMW has even partnered with custom heavy-hitter Roland Sands Design, which developed the initial concept for the bike and is now manufacturing a full line of parts and accessories for the R NineT, including radial valve covers ($950), retro racing saddles ($400-$420), radial gauge housing ($400) and a radial headlight bezel ($250), among other things, all of which can be swapped with a socket wrench or screwdriver instead of a hacksaw, wire cutters and TIG welder.
Alas, the bike I tested for two weeks was stock, so consider it a blank canvas.