2011 Bmw 328i on 2040-cars

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BMW 1 Series sedan prepares to fight Mercedes CLA, Audi A3

The entry-level premium sedan segment is pretty hot right now, with the Audi A3 and Mercedes-Benz CLA-Class doing well for their respective automakers here in the US. Of course, BMW has its 2 Series, but that's currently only available as a coupe, with a convertible bodystyle forthcoming. That all looks to change, however, as our spies recently caught BMW testing a four-door 1 Series sedan that seems to have the A3 and CLA clear in its sight.
BMW's entry-level four-door is expected to ride on the same front-wheel-drive UKL platform that we recently spied in Mini Countryman form. We're pretty sure this thing will launch under the 1 Series line (odds for sedans and wagons, evens for coupes and convertibles), but it's anyone's guess with BMW - after all, the five-door, front-drive Active Tourer wears a 2 Series nameplate.
Look for the 1 Series sedan to launch sometime in 2016 as a 2017 model. Better late than never in the entry-lux segment, we suppose.

BMW offers M Performance Power Kit for 2012 335i sedan

BMW has let loose a new M Performance Power Kit for its F30-generation 335i and 335i xDrive sedans. Starting at $1,100 for the kit - installation is extra - your car will be fitted with a new ECU and air intake on the functional side and an M Performance engine cover and rocker panel stickers on the decorative side. The Power Kit raises the 3.0-liter inline six-cylinder's horsepower rating from 300 to 320, and on automatic models, torque gets a boost from 300 pound-feet to 332 lb-ft - manual transmission models get a smaller bump to 317 lb-ft.
According to the Bavarian automaker, you'll be able to hear the change in the overrun exhaust note, and 0-60 mile-per-hour times drop by 0.2 seconds. The package is available now at all BMW Centers in the US, and if you get it installed when you purchase the car new, it will get the same four-year, 50,000-mile warranty as the vehicle. Have it done after the fact and the kit will be warranted for two years and unlimited miles. There's a press release below with some more details.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.