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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Bunny couldn't out hop a BMW M3 on-track

Driving a car is a dangerous hobby, and not just because of other drivers or poor roads. Sometimes, it seems like even the wildlife is out to get you, as evidenced here, here, here, here and here. Now, we can add one more unfortunate car-versus-animal encounter to the tally.
Perhaps believing that this bright orange BMW M3 GTS was a very fast, very loud carrot, an unfortunate bunny leaped into its windshield in a brutal accident at a Polish racetrack. Considering the M3's speed at the time, 89 miles per hour, the passengers are lucky to be okay. Obviously, Bugs didn't make it.
The BMW isn't in such great shape, though. The windshield is in a bit of a state, with safety glass sprayed all over the passenger side of the cabin. There doesn't appear to be any sheetmetal damage, at least from what we can tell from the video. Although there isn't any blood, the hit is really hard. The initial point of impact is at 0:57. Check out the video below.

BMW to announce location of new plant in Mexico in July

Volkswagen manufactures in Mexico. Soon Audi will as well, and Mercedes-Benz is said to be working on a deal to assemble some of its cars at a Nissan plant in Mexico too. That leaves BMW out of the mix of German automakers building cars South of the Border, but that may soon be rectified, as well.
According to Automotive News, the Bavarian automaker is preparing to announce the site of its first Mexican assembly plant as soon as July, now just two months away. BMW already builds cars for North American consumption at its plant in Spartanburg, South Carolina, but has reportedly been keen to capitalize on cheaper labor and the benefits of the North American Free Trade Agreement to supply vehicles to the United States and Canada especially.
When BMW does announce the site of the plant - reportedly narrowed down to either Hidalgo or San Luis Potosi - it is tipped to work its way up to 100,000 vehicles per year at the new location, potentially to include the 3 Series as well as smaller, front-drive models, including Minis.