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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW reveals i8 Concours d'Elegance Edition ahead of Pebble Beach

If you want to be among the first owners in the United States of the new BMW i8, the Pebble Beach Concours d'Elegance will be the place to be next Saturday. That's where Gooding & Company will auction off this one-of-a-kind hybrid supercar.
The BMW i8 Concours d'Elegance Edition was previously slated to be the very first i8 in North America, but has now apparently been downgraded to the guarantee of being among the firsts. In any event, it packs a series of special touches to make it unique. For starters, it's decked out in matte grey with unique brown leather upholstery, blue accents and Pure Impulse Tera World trim, with BMW i8 logos embossed into the headrests, special treat plates and the signatures of several key BMW personnel on the rear parcel shelf.
Pending government approval, it's set to be the first vehicle in the US fitted with laser headlights, and comes equipped with a special key, Louis Vuitton luggage and a "professional edition" BMW Charging Station. Scope out all the details in the press release below and take a closer look in the gallery above.