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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Watch the trailer for Locke, a movie that takes place entirely in BMW's X5

It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy (best known for his role as Bane in the Batman movie Dark Knight Rises), capitalizes on that feeling of isolation and stress by setting the entire movie in a BMW X5.
Locke is written and directed by Steven Knight, author of Eastern Promises, and the trailer shows Hardy's character being put under increasingly intense emotional stress as he drives along in his Bimmer. We don't know much more than that, as the 90-second trailer really doesn't give away much.
The film premiered at last year's Venice Film Festival, and reviews are available that tell more about the story, but we don't believe in spoilers. It's poised to hit theaters in the UK on April 18 and the US on April 25. The trailer reminds us of a far more artistic take on Steven Spielberg's 1971 movie, Duel and has our interest piqued. Scroll down to watch the trailer, but consider yourself warned, there's a brief moment of profanity.

BMW M4 Convertible spied with naked top and trunk

Our trusty spy photographers have been at it again, snagging these first images of the forthcoming BMW M4 Convertible without camouflage on its retractable roof and rear deck. You'll recall that this is not the first time we've seen the followup to the M3 Convertible, but that the last batch of images we had were encumbered by a lot more camouflage - this car is virtually naked by comparison.
Not surprisingly, the M4 looks to share its folding hardtop design with the standard 4 Series droptop, and it should operate in a similar manner as well. It's no surprise, but it looks like BMW is going to try and make the transition from M4 Coupe to M4 Convertible as effortless as previous efforts converting the M3 to an M3 Convertible. That should mean that below the beltline, this car is nearly identical to the coupe we saw in Detroit.
As for the camo'd features on these spy photos, the hood, front fascia, rear fascia, quarter panels, side sills and mirrors have all been shown on the M4 Coupe, and don't really bear mentioning. There's been no word of just where the M4 Convertible will make its debut, although considering the lack of disguise on this car, Geneva seems like a likely destination.