2011 Bmw M3 on 2040-cars

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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

Company car offers in decline, but not at The Cheesecake Factory [w/poll]

As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).

BMW i8 Spyder gets production nod

BMW could be poised to expand its i8 range, beyond the hardtop version of the plug-in hybrid supercar. A report from Bimmerpost is claiming that the i8 Spyder, which we showed you in concept form at the 2012 Beijing Motor Show, will be heading to production.
The website claims the open-roof fuel-sipper was shown to BMW management last Friday as a production-intent model. Other than that, there's not a lot to tell here. The i8 Spyder should feature all the same mechanical and aesthetic features found on the i8 Coupe, just without the confining nature of a roof. It's unclear when we'll see a production i8 droptop make its debut, although this certainly strikes us as the kind of car that should arrive at the Geneva Motor Show.
While an i8 Spyder does seem like a logical leap for BMW's i sub-brand, we're going to keep this one filed under the rumors category until we hear more.