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BMW Concept 4 Series Coupe proves that 3-2=4

BMW may be calling this 4 Series Coupe a concept, but take a long, hard look - this will be the car that replaces the 3 Series Coupe in the automaker's lineup. Don't let that number change trip you up. This car will have all the basic elements of what makes a 3 Series coupe so popular, and while this isn't technically the production model (there are still come conceptual elements and we don't have powertrain details), it's pretty much what we can look forward to seeing out on the road very soon. And honestly, the naming strategy isn't that weird (though it's still plenty odd) - BMW will be using even numbers for all its coupes and convertibles moving forward. 1 Series, meet 2 Series. And when a 3 Series loses two doors, it becomes a 4 Series.
Dimensionally, the new 4 Series coupe is 1.7-inches wider, half an inch shorter in overall height, and rides on a 2.0-inch longer wheelbase. It's a really pretty thing, with bold, aggressive body sculpting up front, and a rear deck that's sort of like a downsized version of the larger 6 Series two-door. It's all very handsome, but we'll reserve final judgment until we see the production version with its likely smaller wheels and possibly toned-down visuals.
We don't yet have powertrain details, but we fully expect the 2.0-liter turbocharged four-cylinder and 3.0-liter turbo-six to carry over in 328i 428i and 435i guise. Though remember, other 3.0-liter models in BMW's range use 40i designation, so we could possibly be looking at a 440i Coupe, instead. We won't know until the production car officially bows later this year.

BMW 2 Series to wear 230i, M240i nameplates

BMW might not be done tweaking its naming scheme quite yet. Of course, at this point, the jumble of numbers on the back of the Bavarian models has no connection to what's under the hood. So there's not much reason to stop changing the monikers now.
As Autoblog reported a few months ago, BMW is slotting upgraded, turbocharged four- and six-cylinder engines called the B48 and B58, respectively, into the 3 and 4 Series. If this happens, the 328i/428i would become the 330i/430i, and the 335i/435i would turn into the 340i/440i.
Obviously, this change hasn't happened yet, but the same member of 2Addicts, a portion of the larger Bimmerpost community has now claimed that the 228i and M235i would get the same treatment. They would become the 230i and M240i, respectively, with the new engines.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.