One Owner Garage Kept With No Reserve on 2040-cars

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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.