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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW Individual gives 760Li a Sterling reputation

Standard chrome too plebeian for your taste? You can order a Rolls-Royce with its Spirit of Ecstasy hood ornament made out of just about anything you want: gold, silver, glass... you name it. But if your sense of style is a bit less Anglo and a bit more Saxon, BMW has another option for you.
Feast your eyes on the BMW Individual 760Li Sterling edition. (But don't look directly at it. Don't you dare.) Crafted in partnership between BMW Individual and the silversmiths at Robbe & Berking, the special 7 Series is adorned with hammered sterling silver trim inside and out. The twin-kidney grille, the emblems, the interior trim panels... all hand-made in silver. So you won't want to park this particular Bimmer in the wrong neighborhood, because unlike the Rolls ornament, these don't retract safely under the hood.
The special edition gets a dark grey exterior tint and brown leather interior, the best to highlight the silver brightwork. Otherwise it's mechanically identical to any other 760Li (or so we would presume, as the press release didn't mention specifically), that being the flagship version of BMW's flagship sedan, complete with 6.0-liter twin-turbo V12 at the front end of a long wheelbase. Check it out in the gallery above, including the build process at both BMW Individual and Robbe & Berking, and press release below.

2014 BMW M6 Gran Coupe

Is This A Great Idea For An M Model?
The BMW 6 Series Gran Coupe is already an issue of large debate. The essential business case for the car is that it's more distinctive than a straight 5 or 6 Series, and has much of the sense of space and luxury of a 7 Series. It has the wheelbase of a 5 Series, the relative width of a 6 Series, and an exterior length close to the standard wheelbase 7 Series. And, as we reported in our drive of the 640i Gran Coupe in May 2012, the 6 Series Gran Coupe costs pretty much the same as the 7 Series, engine trim for engine trim. The sedan (coupe?) is therefore a proposal clearly meant for an extremely particular clientele. There's no news yet on how well exactly the 6 Series Gran Coupe is selling in its chief markets, but we are curious. The Germans frequently tend not to break out their sales figures that way, mixing sales of the Gran Coupe in with the two-door 6 Series.
And, so, we have now arrived at the inevitable point where the M version must be introduced. Say howdy to the $113,000 2014 BMW M6 Gran Coupe (actually $115,195 for starters with all of the taxes added). That's $4,650 more than the also highly priced M6 coupe. Let the vehement debates begin. The upcoming 2014 Audi RS7 should be priced right at this level as well, and the Mercedes-Benz CLS63 AMG (perhaps with an S iteration in the next allotment we get Stateside) should go for roughly the same.