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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Will global automakers drop local JV partners if China's government says they can?

Chinese economic policies could be in for a big change, as President Xi Jinping pushes the communist country to open its domestic markets even further. That could mean big things for the auto industry, especially when it comes to the country's far-reaching joint-venture system.
According to Chinese law, foreign automakers may only maintain a fifty-fifty partnership with their domestic counterparts. But with Jinping's push for openness leading to potential free-trade deals, that policy could be relaxed (or eradicated all together) in short order. What's an automaker to do?
Well, in BMW's case, stay the course. Automotive News Europe reports that, despite the grumblings about the JV policy changes, the German manufacturer has resigned its agreement with Brilliance through 2028. This is made doubly remarkable by the fact that BMW signed the extension over three years before it was set to expire.

2016 BMW 7 Series spied for the first time ever

Ladies and gentlemen, Bimmerphiles and automotive voyeurs of all stripes: here is your next-generation BMW 7 Series. Captured in photographs for the first time ever while doing a spot of cold-weather testing in Sweden, this newly slim 7er will most likely debut at the Frankfurt Motor Show in 2015 and launch in the 2016 model year.
Sources indicate that BMW is targeting a much lighter curb weight for the 7 Series, and will use learnings gained with the i3 and i8 development to add carbon fiber-reinforced plastics in the construction. In return we'd expect the new model - which uses the internal model designation "G11" - to offer improvements in handling, acceleration and fuel economy. As with the current 7 Series lineup, expect the engine range to include turbocharged inline-six engines, one or more V8s and a V12 option.
It's fair to say that, with the car's debut still years down the road, that BMW will work to launch with an impressive suite of in-car technology, too. A completely new version of iDrive shouldn't be ruled out. These shots mark the beginning of a long journey to 2015, and we expect to have loads more information to share in the coming months and years, so stay tuned.