1998 Bmw Z3 Isr-3 Roadster on 2040-cars

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BMW Concept Roadster has two fewer wheels than we were expecting

The annual Concorso d'Eleganza Villa d'Este on the shores of Lake Como is an opportunity for some of the most beautiful vehicles in the world to descend on one of the poshest places on earth each year. Unsurprisingly, the event is also increasingly the chance for automakers to debut exclusive concepts to some of the wealthiest auto enthusiasts in the world. In the last few years, BMW has become the masters of this annual unveiling with automotive concepts like the Gran Lusso Coupé, BMW Zagato Coupe and motorcycles like the the gorgeous Concept 90, not to mention the just-revealed Mini Superleggera Vision. But this year the Bavarian automaker has been somewhat tricky.
What would you first think when you heard of the BMW Concept Roadster? A lithe, two-seat convertible? Nope. This roadster is a cut-down, minimalist motorcycle with an ultra-modern design. As opposed to the retro looks of the Concept 90, this naked bike looks like it could fit in a BMW showroom tomorrow and not seem out of place.
The Concept Roadster packs the brand's classic two-cylinder boxer engine displacing 1,170 cubic centimeters and producing 123 horsepower and 92 pound-feet of torque. That power is routed to the rear wheel via a cardan drive, essentially a driveshaft, with a single-sided swing arm rear suspension. It's all nestled in a tubular spaceframe.

BMW i creates high-design solar charging carport

With the first deliveries of the i3 under way, and the recent i8 press launch, the marketing push in the US for the BMW electric sub-brand has begun. These i vehicles are supposed to have a completely different feel from the rest of the brand's lineup. To complement their earth-friendly ethos, the Bavarian company commissioned BMW Group DesignworksUSA in California to create a solar carport concept that could keep the models sustainably topped up on power. It premiered alongside the i8 in Los Angeles at the electric sports coupe's media launch.
At first glance, the BMW i Solar Carport Concept looks like a pergola from a winery or a well-groomed garden, but like the i vehicles, the deeper you look, the more high-tech features there are. The sides feature carbon elements in a similar way that the i3 and i8 have a carbon fiber-reinforced plastic body. Bamboo forms the uprights because its quick-growing nature makes it rather sustainable, and the solar panels are strung along the top to harness energy.
Obviously the sun can't provide all of the energy that the electric cars need, and a BMW Wallbox Pro charger is also connected to the power grid as a supplement. It includes a readout telling users the amount of solar energy versus municipal electricity it's using.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.