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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Upcoming new BMW X6 leaks out ahead of full reveal

The X5 may have been the first BMW crossover on the market when it arrived in 2000, opening the door to more high-riding Bavarians to follow, but it's been replaced twice over now. The X3 is on its second generation, and with the X1 having been introduced in 2009 and the X4 soon to hit showrooms, that makes the X6 - introduced in 2008 - the oldest crossover in the BMW lineup. But it won't be for much longer.
Soon BMW will reveal the all-new X6, based on the latest X5 but with that tell-tale slanted roofline. But before it gets the chance, a handful of images have leaked their way all over the Internet to give us an advance look at what to expect.
The overall shape of the new X6 comes across as familiar, if a bit less of an awkward take on the vehicle that (for better or worse) launched the crossover coupe segment. Up front the twin kidney grilles and headlights are larger, in keeping with the latest BMW design language, and the bumper less horizontal and more dynamic. Towards the back there's a sharp crease above the wheel arch blending into the more rakishly shaped tail lights, while the metallic vent behind the front wheel arch lends the flank an even sportier appearance.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.