2005 - Bentley Arnage on 2040-cars

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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley's SUV will be first of many plug-in hybrids

Bentley is not exactly a company known for its environmental credentials. Sure, it recently cut its water usage down by over a third, and given the relatively small number of vehicles it produces, the British firm's overall impact on the environment may be negligible compared to mass-market rivals. And of course, its affluent customers are hardly likely to feel the pinch of rising fuel costs, so Bentley's idea of engine downsizing has been going from twelve cylinders to eight.
That will all change with the launch of its first SUV, previewed by the controversial EXP 9 F concept and expected to be called Falcon. To hear Auto Express tell it, the luxo-ute is being designed from the get-go to incorporate a plug-in hybrid powertrain, slated to go on sale a year after the conventional version arrives late in 2015 or early 2016. But that's just the tip of the iceberg which Bentley is trying to help keep from melting.
Following the Falcon, other Bentleys are slated to get PHEV systems as well. It'll just take a while. That's because current models like the Continental and Mulsanne were never designed to incorporate PHEV powertrain systems in the first place. So while they may get them in the long run, their integration will likely have to wait until their replacements arrive.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.