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Bentley unveils the Grand Convertible, a droptop Mulsanne Speed

Five years ago, when Bentley was preparing its farewell shindig for the Arnage, reports were that the Arnage's coupe and convertible siblings, the Brooklands and Azure, would get replacements on the Mulsanne platform. Obviously, that hasn't happened, although we were teased with the Mulsanne Vision Concept in 2012. Then, just this summer, we were again teased with rumors of a Brooklands and Azure one-two punch. While it still hasn't happened yet, Bentley's unveiling of the Grand Convertible seems to have put things in gear.
Not 'merely' a roofless Mulsanne, the Grand Convertible appears to be a droptop Mulsanne Speed, powered by a 6.75-liter engine with 530 horsepower and 811 pound-feet of torque, and fitted with the directional wheels only available on the Mulsanne Speed. Finished outside in Sequin Blue with a "liquid metal" hood and windshield frame and a burl walnut veneer on the tonneau cover - a similar combo used to introduce the Rolls-Royce Phantom Drophead Coupé eight years ago - the cabin is covered in Beluga leather with blue cross-stitching.
Company CEO Wolfgang Dürheimer says Bentley is watching customer reaction to the car, yet the press release says it's been "Developed to signify Bentley's intentions for the future." That sounds like better than even odds we'll be seeing this on the roads. For now, though, you can see it in the high-res gallery above, at the LA Auto Show starting this week, and at Art Basel in Miami after that, and you'll find a bit more info on it in the press release below.

Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.