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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley to show Mulsanne Le Mans Limited Edition at Pebble Beach

We already knew Bentley was planning a new Le Mans Limited Edition for its flagship Mulsanne, but we finally have our first info and images for this new model that celebrates the 90th anniversary of the 24 Hours of Le Mans. Fortunately, since these two studio images surely don't do the Mulsanne proper justice, it will be unveiled this week at the Pebble Beach Concours d'Elegance, and we'll be there to check it out.
As a refresher, the Bentley Mulsanne Le Mans Limited Edition stands out with diamond-quilted leather on the seats and door panels, sport-tuned steering and suspension, special quad exhaust finishers and two-piece alloy wheels with a dark accent and triple-spoke design. Along with this commemorative Mulsanne, Bentley will also have the Continental Le Mans Limited Edition and the Continental GT3 racecar on hand for the festivities in Monterey.
Scroll down for more info on the Mulsanne, as well as some information on a few of the ultra-rare Bentleys that will be auctioned off this weekend.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.