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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

Bentley Grand Convertible is grand, is a convertible

What you see above is the Bentley Grand Convertible, live from the Los Angeles Auto Show. It's basically a droptop version of the Mulsanne Speed, which would seem to be a foregone conclusion for production, but apparently isn't, according to Bentley Chairman and CEO, Wolfgang Dürheimer.
"We are eagerly awaiting the response of our customers to this car. We will ensure that this car - if it reaches the roads - will be a highly exclusive, extremely limited collector's piece."
With its production possibilities out of the way, and with the image gallery you see above proving that it is, indeed, a convertible, we can move on to what makes this Grand Convertible so grand. Equipped with the same 6.75-liter engine with 530 horsepower and 811 pound-feet of torque as its hardtop brethren, it certainly won't be lacking for power. The Grand Convertible has been "fashioned entirely by hand from the very finest materials," says Bentley, and the tonneau is made from the largest piece of wood veneer ever applied by the automaker.