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GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.

Why Buick's Encore wasn't a Chevy

Buick is taking a gamble with its 2013 Encore. General Motors' near-luxury brand has enjoyed great success attracting conquest buyers to its larger Enclave crossover, but it has never offered something quite like this small CUV.
Very early signs suggest that the gamble might be working. According to Mark Reuss, President of General Motors, the automaker expected about 1,500 initial orders from its dealers for the Encore, but it's tracking closer to 9,000 units. Alluding to the fact that historically, Buick has shared similar products with GM's other brands, Reuss says that Buick dealers are "thrilled to have an exclusive." The automaker already markets almost identical models in other markets as the Opel/Vauxhall Mokka and Chevrolet Trax, but The General's other brands won't offer a twin to the new baby Buick.
The new Encore is based on the Gamma architecture that underpins the Chevrolet Sonic, and it shares the economy car's available turbocharged 1.4-liter four-cylinder engine. With standard front-wheel drive and available all-wheel drive, GM says its Encore will be pitted against competitors like the BMW X1 and Audi Q3, both of which are much more expensive but also much more powerful.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.