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Cadillac may not build Elmiraj coupe

Despite the fact that most everyone who has laid eyes on the Cadillac Elmiraj concept coupe loves it, General Motors insiders are still trying to prove the business case to build the car. And it's certainly not a guarantee.
"I want to see this car go into production badly. Very badly," Ed Welburn, GM's Global Head of Design, told Autoblog. But the Cadillac design studio is busier than it's ever been before, and the company is working on prioritizing which cars deserve to get the billion-dollar price tag needed to research and develop a new model.
No matter what happens, Welburn says the car has made its mark on Cadillac

Cadillac Elmiraj Concept brings big coupe style to Pebble Beach [w/videos]

Two years ago, Cadillac absolutely floored us with the debut of its gorgeous Ciel concept at the Pebble Beach Concours d'Elegance. And since that droptop four-door's debut, we've seen plenty of its design language worked into the latest Cadillac products. Now, we're seriously hoping that history will repeat itself with this stunning new Elmiraj coupe concept, which makes its first public appearance in Monterey this week.
Cadillac states that the Elmiraj concept simply showcases the next step forward for the brand's Art & Science design DNA, and doesn't necessarily preview an upcoming model. But if you told us the Elmiraj was a conceptual look at the next-generation CTS Coupe, or a smaller, two-door version of a new flagship, we'd believe you. At 207 inches long, 76 inches wide and 55 inches tall, its dimensions are only slightly larger than the current two-door CTS.
Regardless of what the Elmiraj does or does not become, it's certainly a fantastic modern interpretation of the classic GT formula with its short front overhang, long hood, rakish roofline and petite rear deck. The strong character lines running along the sides and exaggerated 22-inch wheels round out the beautiful coupe, and Cadillac's signature vertical LED lighting elements are found at the front and rear. Also take note: the badge on the grille is a crest without a wreath, basically confirming our earlier report.

Facelifted Cadillac ATS spied completely uncovered

The Cadillac ATS makes for a pretty svelte little coupe, and General Motors appears to know it, because multiple, completely undisguised prototype sedans have been spotted testing wearing what look like many of the forthcoming coupe's body parts.
Not only does it wear at least the outline of the brand's new, broader crest, it has the same front air dam with continuous chrome strip found on the coupe. The only real difference is that it has the somewhat taller side view mirrors from the sedan, rather than the narrower, longer ones from the coupe. Around back, the changes are harder to spot because the test car is outfitted with an unpainted lower bumper. However, it seems to lack the chrome strip that offsets the lower portion of the coupe from the sedan.
The ATS sedan is already a looker, but it is good to see Cadillac is taking a second pass using what it learned on the coupe. There's no word yet on when this revised sedan is going to hit the streets - let alone what changes will take place beneath the skin - but we're thinking it looks about right for 2015.