1965 Cadillac Deville Convertible Custom Bagged Lowrider Show Car on 2040-cars

Auto blog

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2015 Cadillac Escalade gets 8-speed auto, range-topping Platinum Collection trim

The redesigned 2015 Cadillac Escalade is still quite fresh on the market, but the luxury brand has a host of mid-model-year updates for its massive luxury SUV that should make it an even better driver. The range-topping Platinum Collection (pictured above) is also all set to ensconce drivers in leather when it hits the road in the fourth quarter of 2014.
The entire Escalade range now gets an eight-speed automatic to replace the previous six-speed, and four-wheel drive models also get a two-speed transfer case to go along with it. New standard features include a Surround View camera system, 4G LTE connectivity, and the electric tailgate also now closes hands-free, in addition to opening that way.
To make riding in the Escalade an even more luxurious experience, Cadillac is adding a Platinum trim. Exterior changes add even more shine to the behemoth SUV with a grille wearing the redesigned brand crest, additional chrome trim, 22-inch wheels and Platinum badges. However, the interior is where things really get plush. The first and second row of seats are wrapped in Nappa, semi-aniline leather in a choice of either beige or gray. The dashboard, upper door panels and center console also get hand-stitched and wrapped leather, plus a suede microfiber headliner. Both front seats are heated and cooled with 18-way power adjustments, and the driver even gets a massaging function. Rear passengers are hardly left out, either, with 7-inch LCD screens in the headrests and a 9-inch screen in the center.

2014 Cadillac CTS images leak out yet again

It seems the 2014 Cadillac CTS just doesn't want to stay under wraps. For the second time in as many days, Caddy's next sedan is showing a bit more sheetmetal than the automaker would like before it is officially debuted tomorrow at the New York Auto Show.
This time, the leak comes from USA Today, and we've gone ahead and added them to our gallery of 2014 CTS images. As you may know, Cadillac will bestow the next CTS with an all-new twin-turbo V6 engine that will offer up an impressive 420 horsepower and 430 pound-feet of torque.
USA Today also mentions a new Vsport model but doesn't give any more details other than the fact that it will boast the twin-turbo engine and an eight-speed automatic transmission. Of course, all you have to do is come back to these pages for the official unveiling tomorrow afternoon for all the sordid details. In the meantime, check out the images above.