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A few signs that Cadillac's revival is taking hold

Only a flatworm would not have predicted the Cadillac ATS would help increase sales for America's erstwhile luxury brand of record; however, even the best automotive oracles didn't realize by how much: The ATS fueled a 49-percent increase of the brand's year-on-year sales in March, the sixth straight month of growth for Cadillac. The momentum helped push General Motors to post a 6.4-increase in sales in March versus 2012, leading its domestic competitors.
Dealership salesmen are among the first to register the shift occurring at Cadillac. A Texas dealer related an incident in which he helped a mother affix a baby seat in a car for a test drive, explaining that as opposed to the older buyers that are still a Cadillac mainstay he's getting "a pretty diverse group that's coming through the door now" who are "younger and better educated." Aided by incentives on the ATS, Cadillac's sales are up 38 percent so far this year, overtaking Acura as the fourth best selling luxury brand, and GM stock is benefiting with incremental gains because of it. Based on early response, the new 2014 Cadillac CTS should keep things going in the same direction.
The trend at the Wreath and Crest is part of a larger sales trend happening among domestics - with other models like the Dodge Dart and Ford Fusion doing well - and overall US car sales. Head over to Bloomberg for the big picture and role the ATS plays in it.

Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.

2015 Cadillac Escalade on sale in April priced at $71,695*

With the fourth-generation Cadillac Escalade set to go on sale in April, Cadillac has released the pricing data for its fullsize luxury SUV. While there's no retail configurator yet, the data posted on AOL Autos - and confirmed by Cadillac - shows that the 2015 Escalade will have a starting price of $71,695 (*not including $995 for destination).
This new starting price is about $8,000 more than the outgoing model, but Cadillac is quick to point out that the latest 'Slade is packed with more standard equipment in the new base Standard trim that actually puts it more on par with the midlevel Premium trim on the 2014 model (currently priced at $73,245). These new standard features include Magnetic Ride Control, LED headlights and taillights and 20-inch wheels.
Stepping up to the 2015 Escalade Luxury, the price increases to $75,695 and includes added equipment like 22-inch wheels, head-up display, power fold-and-tumble second-row seats and safety systems such as forward collision warning and lane departure warning. The top-rung 2015 Escalade Premium will start at $80,195 adding features such as a rear-seat entertainment system, illuminated exterior door handles and the Driver Assist Package consisting of front and rear automatic braking and adaptive cruise control.