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Cadillac ATS Coupe headed for Detroit reveal

Cadillac wouldn't be Cadillac without its two-door models. But the XLR has been discontinued for over four years now, the Elmiraj concept may never see production and the future of the CTS Coupe is still up in the air. That leaves just the ELR, which may not be conventional enough for traditional Cadillac coupe buyers. Fortunately a new coupe is coming along to fill the void.
According to Edmunds, Cadillac will reveal the new ATS coupe just a couple of months from now at the Detroit Auto Show. Expected to mechanically mirror the existing ATS sedan, the new coupe will also more conventionally resemble its four-door counterpart than the CTS, whose coupe version was distinguished by a rakishly sloping roofline.
Expect the same choice of engines to carry over, with a 2.5-liter four serving as the base engine, and both a 2.0-liter turbo four and a 3.6-liter V6 offering more power for those looking for that extra bit of oomph. Following the Detroit reveal, sources anticipate the ATS coupe to go on sale next summer.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

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Discussion Topics for Autoblog Podcast Episode #325
Twin-turbo Cadillac CTS coming