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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Chevrolet Camaros at SEMA are a mobile accessory catalog

Chevy's goal at the SEMA Show in Las Vegas this week seems to be to show as much of its Performance and Accessories catalog as possible. That's why it brought three different Camaros - two with V8s and one powered by a V6 - with all of the best goodies from the catalog already fitted.
We gave a more in-depth recap of the Performance Camaro V8 Concept, the Performance Camaro V6 Concept and the Performance Garage Concept already, but we figured you'd like a short recap for each. It should be noted, though, that you can order all of the items you see here for your own Camaro, so be sure to take a long, hard look at our live galleries, just in case you're in the market for some mods.
Essentially, the Performance Garage Concept and the Performance V8 Concept are the same car - the only difference is that the later features a whole host of aesthetic tweaks in addition to its aftermarket, shorty exhaust headers and 2.75-inch exhaust. (The Performance Garage Concept has been usefully placed on its side; the better to see the new parts added to the vehicle.) The Performance V6 Concept is notable because, despite being a V6, there's no shortage of performance goodies fitted. All three of the Performance Camaros benefit from items from the Camaro ZL1, which can also be ordered through the catalog.

Chevrolet donates 300 vehicles damaged by Sandy to help train first responders

Super Storm Sandy took out a lot of automobiles in its path of destruction through the Northeast last October. The number surpassed 250,000 at last count, and a few of those were owned by Chevrolet - cars either sitting on dealership lots or waiting at port to be shipped off. Rendered unsellable by the water damage inflicted by Sandy, these vehicles were facing the crusher. But Chevy didn't send them there.
Instead, Chevy had a better idea: It will be donating 300 of these vehicles damaged by Sandy to help train first responders at Guardian Centers in Perry, GA. Chevy is the official automotive partner of Guardian Centers, which is an 830-acre facility that trains first responders in disaster preparedness. Junked cars are practically a consumable commodity there, where a full-size cityscape simulator gives trainees an entire urban center in which to train for all sorts of rescue operations and disaster scenarios.
Chevy says its particular vehicles will be used "in conjunction with role players for wide area searches, traffic congestion in emergency situations, counter terrorism, public order and mass casualty exercises." While grim scenarios all, we're certainly glad there are people out there preparing for the unexpected. While a zombie apocalypse isn't officially on the list of potential disasters to prepare for, when the virus hits, we'll be hot-footing it to Perry, GA to hang with these guys and gals.