1971 Chevrolet Chevelle Base Hardtop 2-door 6.6l on 2040-cars

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GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevy Cruze Diesel destined for Chicago debut

It's been a little over a year and a half since General Motors first confirmed plans to offer a diesel-powered Chevrolet Cruze here in the United States, and we've now learned that the oil-burning compact will debut under the lights of the Chicago Auto Show in February. According to GM Authority, the Cruze Eco-D will be introduced as part of the entire 2014 model year Cruze range, set to go on sale in the second quarter of this year.
Earlier reports have indicated that the diesel Cruze will be able to achieve fuel economy numbers in the range of 50 miles per gallon. For comparison, the similarly sized Volkswagen Jetta TDI is rated at 30/42 mpg city/highway, but as we found out in our long-term test of the 2011 model, hitting 50 mpg was a piece of cake.
Official specifications will be released at the time of the 2014 Cruze's unveiling, though reports have stated that the sedan will be powered by a reworked version of the 2.0-liter turbo-diesel inline-four found in the Holden Cruze CDX overseas. In that application, the four-pot oil-burner produces 160 horsepower and 265 pound-feet of torque - increases of 20 hp and 29 lb-ft over the 2.0-liter engine used in VW's Jetta TDI.