1972 Chevrolet Cheyenne 2500 Car Hauler / Ramp Truck 454ci Big Block Factory!! on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Corvette Stingray Convertible images mysteriously appear on web, so we add our own

It was inevitable that we'd see the 2014 Chevrolet Corvette Stingray topless at some point, but that didn't make us any less interested when a pair of supposedly leaked official images showed up on theautoinsiderblog.com last week. We posted them on our Facebook page, but held off reporting on them here until we could get a little more information.
Those images, which feature a dark red car on a sterile black studio background, supposedly first appeared on the website of diecast model maker Maisto. A Chevrolet spokesman has been reported saying that they are "not official images released by Chevrolet PR," which isn't a denial they're the real deal, but neither is it a confirmation.
Close examination of the photos suggest they could be official shots of the Corvette Stingray Convertible, and while some have doubted their authenticity due to a lack of vents (which were seen on the C7s that debuted in Detroit last week), it could be that the images are of a base model car without the Z51 package that doesn't require the extra venting and cooling.

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.