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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Hot Wheels Camaro to make big debut at Indy

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.
The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.
Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company's most valuable collector items today.

2014 Chevrolet Impala [w/video]

Can A Fleet Queen Become a Fullsize King?
On paper, the Chevrolet Impala is a pretty strong seller, posting annual sales that have hovered right around 170,000 units for the last two years, but it only takes one trip to practically any rental car agency to discover where the majority of those sales have come from. In fact, General Motors told Autoblog that a full 70 percent of Impala sales last year went to fleet companies for things like rental cars and government vehicles. Logic tells us that this is neither good for resale values nor name equity, so Chevrolet is getting ready to roll out an all-new Impala with improved comfort, styling and technology, hoping to turn the tables on its retail-to-fleet ratio.
Chevrolet's sedans have come on quite strong in the last few months with the introduction of the Cruze diesel and the SS sedan, but while these will likely be low-volume sellers, there's more pressure for the new Impala to perform well as GM looks to slash fleet sales and compete with the wide variety of full-size sub-luxury sedans. Riding on a platform shared with the Buick LaCrosse and Cadillac XTS, the 2014 Impala will compete against the Hyundai Azera, Ford Taurus and Toyota Avalon on the more traditional side, while also looking to take a bite out of somewhat sportier models like the Chrysler 300/Dodge Charger twins and the Nissan Maxima. We headed to sunny San Diego to see if this totally new Impala can stand on its own without the assistance of fleet companies and rental agencies. [w/video