2007 Chevrolet Monte Carlo on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Corvette Stingray Convertible images mysteriously appear on web, so we add our own

It was inevitable that we'd see the 2014 Chevrolet Corvette Stingray topless at some point, but that didn't make us any less interested when a pair of supposedly leaked official images showed up on theautoinsiderblog.com last week. We posted them on our Facebook page, but held off reporting on them here until we could get a little more information.
Those images, which feature a dark red car on a sterile black studio background, supposedly first appeared on the website of diecast model maker Maisto. A Chevrolet spokesman has been reported saying that they are "not official images released by Chevrolet PR," which isn't a denial they're the real deal, but neither is it a confirmation.
Close examination of the photos suggest they could be official shots of the Corvette Stingray Convertible, and while some have doubted their authenticity due to a lack of vents (which were seen on the C7s that debuted in Detroit last week), it could be that the images are of a base model car without the Z51 package that doesn't require the extra venting and cooling.

Indian tuner turns Chevy Optra into Mustang 'Eleanor' replica

If you are a big fan of automotive oddities, this may come as a little treat. If you are a Shelby or Mustang diehard, prepare to have your sensibilities violated.
The master fabricators at BigDaddyCustoms are the minds behind what you see above. At first, it appears to be a slightly misshapen custom Mustang, modeled after "Eleanor" from Gone In 60 Seconds, but upon further examination, something appears to be amiss. In fact, the custom shop, based in India, has created an Eleanor replica grafted upon a lowly Chevrolet Optra. While it may take a second for the Optra to ring a bell, you should recognize its badge-engineered sibling, the Daewoo Lacetti, used on Top Gear.
We don't know what star would opt for the Reasonably Priced Car in Shelby's clothing, but it's clearly someone more concerned with the aesthetic than the performance credentials of this automotive mash-up.