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Chevy Sonic shreds like a skateboard

Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing - especially in ever-so-slightly hotter RS guise - it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.
In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.
If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still - still - not a skateboard.

2014 Chevy Cruze Diesel destined for Chicago debut

It's been a little over a year and a half since General Motors first confirmed plans to offer a diesel-powered Chevrolet Cruze here in the United States, and we've now learned that the oil-burning compact will debut under the lights of the Chicago Auto Show in February. According to GM Authority, the Cruze Eco-D will be introduced as part of the entire 2014 model year Cruze range, set to go on sale in the second quarter of this year.
Earlier reports have indicated that the diesel Cruze will be able to achieve fuel economy numbers in the range of 50 miles per gallon. For comparison, the similarly sized Volkswagen Jetta TDI is rated at 30/42 mpg city/highway, but as we found out in our long-term test of the 2011 model, hitting 50 mpg was a piece of cake.
Official specifications will be released at the time of the 2014 Cruze's unveiling, though reports have stated that the sedan will be powered by a reworked version of the 2.0-liter turbo-diesel inline-four found in the Holden Cruze CDX overseas. In that application, the four-pot oil-burner produces 160 horsepower and 265 pound-feet of torque - increases of 20 hp and 29 lb-ft over the 2.0-liter engine used in VW's Jetta TDI.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."