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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

Chevy exec confirms SS production model reveal at Daytona on Feb 16

The 2014 Chevrolet SS will make its racing debut for the 2013 Daytona 500, but the production version of the car will get its official unveiling on February 16 in Daytona, a week before The Great American Race. According to a report by Automotive News, the reveal has been confirmed by Jim Campbell, Chevy's US vice president of performance and motorsports. With the departure of the Dodge Charger, the new Chevrolet racecar will be the only competitor to feature a V8, rear-wheel-drive layout in both street and NASCAR form.
NASCAR fans will be able to see the new fullsize performance-oriented sedan on display in the festivities leading up to the Daytona 500, but the car won't go on sale until later in the year. The Australian-built Chevy SS will be a low-volume performance model, and it will be priced above the 2014 Impala, which starts at $27,535.