2014 Chevrolet Silverado 1500 Lt on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevrolet Corvette Stingray Convertible gives us a couple of looks

Put away your pixel paintbrushes, kids. Pack up your Photoshop. This is the real-deal 2014 Chevrolet Corvette Stingray Convertible in its first official images. The droptop Chevrolet will roll into the bright lights of the Palexpo exhibition at next week's Geneva Motor Show, a four-wheeled statement of intent that General Motors is serious about taking its Corvette franchise global.
Chevy isn't providing anything in the way of further details with these two shots, but we've learned at least a couple of things about the car shown here. First off, the example seen in these images is fitted with the optional Z51 Performance Package - something that isn't immediately evident because there's no sign of the coupe model's prominent ductwork on its rear haunches. In order to accommodate the power folding hard tonneau cover, the vents that feed the transmission and differential coolers have been relocated to the underside of the car. The dark paint color on this example also does a good job of muting the contrasting black front fender vents and hood opening - Z51-spec design details that have proven to be somewhat controversial.
One other thing to note: These two shots also display the Stingray wearing different alloy wheels than the split five-spoke design shown at the hardtop's Detroit Auto Show unveiling in January. The simpler, thin five-spoke wheels should do a good job of showing off the Z51's upgraded brakes, and they'll be optional on the coupe as well.

Chevrolet Malibu gets across-the-board price cuts, hopes to dig out of slump

To say that things aren't going well for the newly redesigned 2013 Chevrolet Malibu is a pretty sizable understatement. Reports have been swirling about the Malibu getting an emergency design refresh, less than a year after its introduction, as well as having its production at the Fairfax Assembly Plant halted twice already this year for excessive inventory. Now, Motor Trend is reporting that the midsize sedan will be receiving price drops across the board ranging from $300 on a number of models up to $770 on the 1LT trim; offsetting some of MSRP drop, though, the destination charge has increased from $760 to $810.
Without destination, the entry-level Malibu LS now starts at $21,995, which is still about $300 more than a Honda Accord and about $300 less than the segment's top-selling Toyota Camry. This new pricing also drops the price of the Eco, 2LT and 3LT trims by $300. The LTZ trim has dropped by $415, meaning that the Malibu's top dog now starts at just under $30,000, excluding destination.
Here are the new starting prices for all eight of the Malibu trim levels compared to the previous prices for the 2013 model year (including destination):