2004 Chevrolet Silverado 3500 Wt Extended Cab Pickup 4-door 6.0l Dually on 2040-cars

Auto blog

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Camaro spy shots show subtly different grille, front fascia

It looks like there some changes in store for the Chevrolet Camaro - the only thing is that we just don't know what Chevy has up its sleeve. Looking at these spy shots, we'd initially be inclined to think that there is just a minor facelift or a new special edition, but upon closer inspection, there are a few oddities about this car that definitely have us intrigued.
The most obvious difference on this prototype is the slightly restyled front fascia with a smaller lower air inlet and the two-bar grille. Then we get to some of the car's mysterious details. For starters, this fascia has the SS vent above the grille, but it looks to be blocked off. Granted this could just be a one-off piece used for testing. What really piqued our interest was at the rear of the car where it has quad exhaust outlets that are used on the ZL1. Could this be the LS7-powered Camaro that we reported on back in December?
At this point, your guess is as good as ours as to what we're looking at here, so let us know in the comments what you think this could be.