Rwd 4dr Limited Suv Automatic Gasoline 5.7l V8 Sfi Ohv 16v Brilliant Black Cryst on 2040-cars

Auto blog

2015 Chrysler 200

For the last seven years, the Chrysler Sebring/200 has been a car that few people have managed to say anything good about. When you saw one on the road, it was probably silver and you probably assumed it was rented - especially if it was a convertible. In fact, this writer has never been in one. Ever. I've only watched them go by, trailed always by a roiling wake of invective and vituperation, a lone defender or two asserting meekly and in vain, "It's actually not that bad..."
With roughly 2.3-million units sold every year in the midsize sedan segment where the 200 lives, even tallying 125,476 sales in 2012 (when the 200 was the best-selling car in the Chrysler Group) was never going to be enough. This is the brand's volume offering and the entry point for new-car buyers before they move up to something like a full-size or a crossover. Chrysler's 2011 facelift and rebranding program was a pretty valiant attempt at putting lipstick on a Sebring, but the automaker needed to do a lot better, in every way to command more consideration, sales, respect and resale value - and everyone at The Pentastar knew it.
Enter the 2015 Chrysler 200. This is the sedan that "charts a new course for the Chrysler brand," from its hovering wing badge on the grille to the one billion dollars invested in the company's suburban Detroit Sterling Heights Assembly Plant, including more than doubling the number of quality control inspectors in the new quality assurance center.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.