1960 Chrysler Imperial Crown on 2040-cars
Berry Creek, California, United States
For more details email me at: kisha.beaudreault@manlymail.net .
One of only 1504 2 door hardtops built!!!! 'America's Most Carefully Built Car'.
In an effort to establish itself as a legitimate contender in the Cadillac class, Imperial became a stand-alone division of the Chrysler Corporation in 1955. An Imperial-exclusive assembly line was the inspiration for the 1960 ad theme, 'America's Most Carefully Built Car.'
The 1960 Imperial continued to play off the successful 'Forward Look' styling themes introduced in 1957, but rooflines and below-the-beltline body panels were all reshaped. In this carry-over year for Cadillac and Lincoln, the 1960 Imperial was promoted as 'America's Only All-New Luxury Car.' But while the rest of the Chrysler line shifted entirely to 'Unibody' construction, the Imperial retained its 1957-vintage body-on-frame platform.
Powered by a 413 cubic-inch, 350 horsepower, 'Golden Lion' Hemi V8, pushbutton Torque-Flite transmission, and torsion-bar suspension, the mighty Imperial was highly regarded as the 'road car' in the luxury class. A 'jet-age' feature that remains fascinating today is the 'Panelscent' (electroluminescent) instrument lighting.
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Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'
Fri, 12 Jul 2013This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.
Marchionne to take his sweater and go home after 2018
Wed, 08 Oct 2014The end is in sight for Fiat Chrysler boss Sergio Marchionne, who confirmed in an interview with Bloomberg that once FCA's sweeping five-year plan is completed, he'd be stepping down from his post to "undoubtedly" do something else that didn't involve turning around global corporations. That would mean he should finish up after 2018 if all goes according to plan.
"It's as important to walk away from the table as it is to sit down," Marchionne told Bloomberg.
Marchionne has been at Fiat since June of 2004 and is one of the chief architects behind the Italian company's acquisition of Chrysler. Despite his successes, he does sound quite ready to move beyond the auto industry, rhetorically asking his Bloomberg interviewers if there "are other things I like to do apart from this?"
Dodge not being dropped by Chrysler, CEO reaffirms
Mon, 16 Sep 2013Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.