1981 Chrysler Imperial Efi on 2040-cars

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Chrysler slows minivan production, hasn't built VW Routan this year

Chrysler has slowed production of its Town and Country and Dodge Grand Caravan minivans this week, Automotive News reports. The Windsor, Ontario plant will cut its three shifts from eight hours each to four hours each in an effort "to align production with market demand," a Chrysler spokesperson told AN. Chrysler also builds the closely related Routan minivan for Volkswagen at its Ontario facility, but has not built a single example thus far in 2013.
Sales of Chrysler's minivans fell 15 percent for the first two months of 2013, and a large part of that has to do with the 26-percent drop of the Grand Caravan alone (the T&C was only down by one percent). According to Automotive News data, as of March 1, Chrysler had an unsold inventory of 24,713 Town and Country models and 18,547 Grand Caravans - a 69- and 43-day supply, respectively.
"No sense running full speed now, then have a lot of vehicles sitting around a few months down the line," Chrysler spokeswoman Jodi Tinson told AN. Full production is expected to resume again on March 18.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2014 Chrysler 300S gets all black and blue

Outside of the SRT variant, if you want the sharpest-looking Chrysler 300, you'll probably want the 300S trim. This showy variant has traditionally sported larger wheels and some subtle body changes to set it apart from the herd, along with its own unique take on the big sedan's interior.
For 2014, the S will be set apart even further. A number of exterior items will be blacked-out, including black chrome around the grille and Chrysler badges finished in a liquid-chrome finish with a black center. Black moldings are standard, while owners can get an extra dose of style by opting to have the roof painted Gloss Black. Hyper Black 20-inch wheels are standard on the rear-drive model, while 19s are fitted to the all-wheel-drive variant. Smoked tail and headlights round out the package.
The cabin, meanwhile, gets a new trim option - Ambassador Blue. The pale, blue Nappa leather features contrasting, silver French stitching found on the seats and the door armrests.