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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Chrysler 'at war' with world's largest Viper club?

The situation was bound to boil over at some point. Grumblings from former and current members of the Viper Club of America, and letters sent from Chrysler to VCA president Lee Stubberfield, allege that the non-profit club is being run illegally as a for-profit business, Jalopnik reports.
The trouble reportedly started in 2007, when VCA member and former club national president Chris Marshall is alleged to have taken a paid position at the club courtesy of the acting board members at the time. By 2010, with the demise of the Dodge Viper looming, the VCA reportedly made a deal with Chrysler to to acquire a stash of old parts and tooling for the Viper. The stash would then be sold by the newly formed Viper Parts of America, a company that was supposed to be run by Marshall, Jalopnik reports.
This sounds like shady business to us - at the very least a conflict of interest. And it's said that the VCA will not hesitate to suspend - for a year or more - the memberships of those who oppose it.

Chrysler 200 prototype spied for first time with new body

Chrysler is deep into testing for its next-generation 200 sedan, a new model that is utterly essential to the brand's continued health. The next iteration is tasked with wiping away anything reminiscent of the Sebring, which the current 200 is still based on. According to our spy, this is one of the first of the new 200s to wear a production body rather than the Alfa Romeo Giulietta-based mules that are thick on the ground in Auburn Hills.
Immediately apparent is that the new 200 ditches the awkwardly styled C-pillar that's typified four-door 200 sedans (and Sebrings before them) for years. The new, sleeker roofline is almost more of a four-door coupe than a traditional sedan, which hints that this new car will try to be more fashion-forward than its predecessor. The rear deck is set off by a sporty decklid spoiler, while a set of staggered rectangular exhaust pipes poke out of the bumper.
The front end appears sleeker, and we'd be lying if we didn't spy a bit of Dart through the camouflage, particularly with the headlights. A large, gaping lower air intake is visible, although our spy seems to think it'll shrink before production models debut. Whatever the new 200 ends up looking like, we expect to see a lot more of its styling from Chrysler in the coming years.