2006 Chrysler Town & Country Lx on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Treasury says auto bailout tally drops to $20.3 billion

In December, the US Treasury announced that it was going to sell all of its shares in General Motors within 12 to 15 months. The first tranche of the 500-million total shares was purchased by GM, which took 200 million of them at $27.50 per share. That price represents an eight-percent premium over the market price at the time. The remaining 300 million shares will be sold "through various means in an orderly fashion."
Of the $418 billion disbursed through the Troubled Asset Relief Program (TARP), a report in Automotive News indicates that "about 93 percent" has been paid back, and the latest figures put Treasury's loss from the program overall at $55.58 billion. That's a $4.1 billion improvement on the last figure, when the expected red ink added up to $59.68 billion. The auto industry's portion of that loss is estimated to be $20.3 billion, a 16-percent drop from the earlier estimate of $24.3 billion.
The Treasury now owns 19 percent of GM, but if all goes well, there will be no more cause for anyone to utter "Government Motors" by the end of Q1 next year. A loss of some kind is still expected, however. Although GM's stock price is close to $29 at the time of this writing, that's still $4 below its IPO price and well below the $72 share price necessary for the government to come out even on its GM investment. On second thought, maybe the ribbing will continue.

Chrysler 300C John Varvatos Limited Edition returns for 2014 with AWD option

Before last year, many of us car guys had no idea who John Varvatos was. That all changed when the Detroit-native fashion designer lent his talents to the Chrysler 300 to create the snazzy, special-edition 300C John Varvatos models. The fashionable sedan returns for 2014 with two versions (Luxury and Limited), and the only big news here is that the latter model will be getting an optional all-wheel-drive system.
Distinguishing the Luxury and Limited models, the Luxury comes with Platinum exterior accents and is offered in a handful of colors while the Limited gets darker Titanium accents and only comes with a Phantom Black Tri-Coat paint job. Both cars get an exclusive interior design with special leathers, patterns and colors worthy of the designer's name and logo. The JV Edition is the only 300C to offer a V6 engine, but V8 lovers can still opt up for the powerful Hemi engine.
It would appear that the Luxury Edition is already on sale, but you'll have to wait until March for the 2014 JV Limited Edition, which, according to a Chrysler spokesperson, will be "limited from a production timing standpoint." The JV Luxury Edition starts at $41,195 and the Limited Edition will have a starting price of $44,480 (*not including $995 for destination) - both cars can be optioned with all-wheel drive for $2,500. Scroll down for the press release on the 300C John Varvatos Limited Edition.