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Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Chevrolet Camaro goes to South Korea - Click above for high-res image
General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camaro would lead the way in GM's efforts to market Chevrolet in South Korea.
For now at least Chevrolet and Daewoo-branded vehicles will coexist in the Korean market. However, while we were in China last week GM officials told us that the Daewoo brand, which has been somewhat tainted by past quality issues, would eventually be phased out in favor of Chevrolet. When the new Aveo launches next year it will likely be badged as a Chevrolet even though GM Daewoo is in charge of engineering the car.

Officially Official: Chevrolet replaces Daewoo name in Korea

Chevrolet Camaro in Korea - Click above for high-resolution image

There once was a time when Daewoo was one of the biggest companies in South Korea. It was larger than both LG and Samsung, and second only to Hyundai. But these days the name is all but gone.

Aim Higher: GM Daewoo reportedly suing TagAZ over fears they are planning to copy the Lacetti

In what looks like a serious-but-probably-the-norm case of industrial espionage, General Motors' South Korean Daewoo division is reportedly alleging that the Russian automaker TagAZ has tried to copy its Lacetti sedan. Backing up those allegations are the arrests of two TagAZ engineers - former Daewoo employees who are said to have taken computer files from one company to the other. A third former Daewoo employee, an executive, left notes proclaiming his innocence and then committed suicide.
The two engineers reportedly copied at least 6,000 documents outlining designs and key technologies used in the Lacetti. That information, according to Daewoo, was used by TagAZ in the creation of a car it launched this past summer in Russia. South Korean prosecutors are still investigating the case, after which Daewoo will decide if it wants to pursue the matter for criminal damages. TagAZ hasn't said anything in response to the allegations. If nothing else, this could be good practice for GM - it will now know what to do if it happens at Opel...
[Source: Drive.com.au]