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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge vs. Chevy tug-of-war taken to the extreme

They say "idle hands are the devil's playground," but said playgrounds grow to Disney-sized proportions when a pair of jacked-up trucks, two egos, a chain and an empty mall parking lot are involved. Proof of this is the video below, which shows a Cummins-powered Dodge Ram circa 2006 to 2008 chained tail-to-tail with what looks to be a gasoline-powered Chevrolet Silverado from the late 1990s or early 2000s.
We don't necessarily have to tell you who wins this battle, but we'll let you see for yourself the lengths the "winning" driver goes to prove his point. There's plenty of foul language in the video below, so beware that this might be Not Safe For Work, and not that we should have to tell you, but please, do not try this at home.

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.