1965 Dodge Dart Gt 3.7l on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Roadkill builds crazy-cheap 1968 Dodge Charger rat rod using an old motorhome

Certain requests for description simply cannot be fulfilled, like if someone asked you to describe Picasso's Guernica or Gilliam's Brazil. There is only one appropriate answer to such entreaties, and that is: "You just gotta see it." That's where we are with the latest episode of Roadkill, wherein Messr's Freiburger and Finnegan dig out a 1968 Dodge Charger that Freiburger acquired in exchange for a set of cylinder heads, and intend to stuff it with the big-block motor from a long-bed, three-quarter ton Dodge pickup.
Only the pickup is too nice to tear apart, and the Charger needs a whole lot more lovin' - and parts - than initially expected. Enter, stage right, the Class A Dodge Pace Arrow motorhome with a 440 big-block purchased for $1,000, and a retired Plymouth Fury from a previous episode.
What ensues over the course of the 40-minute installment is more cuttin', yankin', leakin', stallin', hammerin' and smokin' action than you've seen in a long time, and some techniques that would have made even Cooter wonder, "I'm not sure if we should do that." By the end, though, the payoff is good enough to make you think about perusing AutoTrader for a '68 Charger just to see if maybe...

Dodge Scat Packages add Mopar performance upgrades in three stages

Dodge has revealed what it calls Scat Package Stage Kits that enhance the performance of the Charger and the Challenger equipped with the 5.7-liter V8, and the Dart equipped with the turbocharged 2.4-liter inline four-cylinder engine. The Scat Packs use Mopar performance parts that also can be bought separately. Most of the upgrades increase engine output, but Dodge somehow manages to not specifically mention the power gains associated with each Scat Pack.
The three Scat Packs offered for the V8-powered cars focus on higher power ratings, and each stage comes complete with a unique engine-management calibration to optimize output. Stage one comes with a cold-air intake and a cat-back exhaust; stage two adds a performance camshaft; and stage three really gives you the goods, adding ported polished cylinder heads and performance headers.
For the Dart, the Scat Packs focus on engine, transmission, chassis and brake upgrades. Stage one will net you a cold-air intake, a short-throw shifter and slotted rotors with performance brake pads; stage two adds a cat-back exhaust system and an engine-management calibration to increase output by taking advantage of premium-octane gasoline; and stage three adds 13-inch vented brake discs up front clamped by four-piston calipers, suspension with adjustable springs and struts and performance front and rear antiroll bars.