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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2014 Dodge Dart Blacktop hits the pavement ahead of Detroit

Dodge is getting ready to spread the Blacktop-themed love to the smallest member of its lineup. Last year, the automaker offered up Blacktop versions of the Avenger, Challenger, Charger, Durango, Grand Caravan and Journey. And now the Dart, too, gets its dark on for 2014, with the $295 package offered on Dart SXT models equipped with the Rallye Appearance Group. The Dart Blacktop will make its debut at the Detroit Auto Show next week.
As with the other Blacktop special-edition models, the Dart Blacktop gets glossy black accents for a "sporty, sinister look." The blacked-out treatment spreads across the 18-inch wheels to the crosshair grille, grille surround and headlamp bezels. The interior sees a similar treatment, with black and light tungsten or black and ruby red cloth to go with red accent stitching on the instrument panel, center console and seat bolsters.
For the 2014 model year, all Dart SXT and Limited models receive the 2.4-liter MultiAir2 Tigershark engine with 184 horsepower and 174 pound-feet of torque, and since the Blacktop is based on the SXT, that's the powerplant buyers of this special-edition will get, too. Expect the 2014 Dart Blacktop to hit dealers in the first quarter, and while you're waiting, feel free to read more in the official press release below.

2014 Dodge Durango

Say what you want about the Dodge Durango, but ever since it came on the scene in 1998, it has occupied its own niche in the SUV market - not too small, not too big, tough, able, not always the best on the road and not always the best off-road. If it were a football player, it would be a tight-end that can block and catch. If it were a hamburger - a double burger with cheese and bacon, but not the Whopper.
As part of a mid-cycle upgrade for what was already a very capable SUV that Chrysler introduced in 2011, and built on the same platform as the Mercedes GL-Class and Jeep Grand Cherokee, the 2014 Durango has gotten some refinements worth noting that have cleaned up its tailoring and toned up its body and powerplant. The result is an SUV that shows itself to be a very good value in a category full of sticker prices that can run away faster than a kid who's been told he has to take ballroom dancing lessons.
Chrysler executives showing us the new Durango made a special point to reiterate that the Dodge brand is not going away, as has been rumored after the company took the Ram and Viper - the cream of the brand - out from under the Dodge umbrella. Turns out Dodge has been the brand attracting the most young people (who knew?) and has a younger average age buyer than Honda. The Dodge brand historically has also attracted buyers who aren't exactly Phi-Beta Cappa, which some companies worry about. Chrysler not so much. Dodge buyers tend to be more the working, high-school-educated, community-college-educated backbone of the work force in America. If they keep coming to Dodge, the Durango is a pretty good piece of hardware to save up for.